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Top Factors That Has Led To The Rapid Growth Of African Fashion
The traditional African clothes that most Africans do wear is what is termed as the African fashion. Due to colonization, the African designers employed the western ideas to make the fashion more classy and smart. This is just a small part of the history of the development of African fashion.
African fashion industry has been experiencing a rapid growth as a silent industry. This has been so good the African economy since for the first time, African economy as developed from the fashion industry. In the past few years, African economy has been dependent on the manufacturing industry for its development.
Most people have been wondering why this sector has had a very high growth rate in its economy. This article has reasons why the African print fashion has been growing rapidly.
Media has played a big role in the growth of African fashion industry by advertising the African fashion designs. This in return attracted the attention of people into the fashion globally. Also the attention of most rich people and celebrities has been attracted. This helped the sector have more clients who purchased the African outfits and as a result, it developed to where it is today.
The industry has grown rapidly due to the high population in Africa. A big market is created by the high population making the industry to make more sales hence it develops. And another thing that makes the fashion even more popular in Africa is that Africans have many young populations who have great interest in the African fashion. This has made the Africans designers to enjoy more profits due to high demand. Thecreative African fashionistas have come up with very creative designs that have attracted most people’s attention.
African fashion is ever growing due to the rapid growth of middle-class American population. This is because the people with the disposable income are the Main target of the African fashion. Sometimes back in US, most people in the middle class could only try to get the basic needs. This made it hard for the African fashion to be marketed since people had not enough money for fashion.
African fashion utilizes its advantage of fast movement to prosper. Since African economy is exclusive to the continent, few investors do come to work with African designers hence monopoly is created. It reactions help in the mix of ideas hence the designs that are made do have other different cultures. This has resulted to unique an smart designs of African fashion that do have different distinct colors. This has made the African fashion industry to grow rapidly.
These are the top factors that have greatly led to growth of the African fashion economy. Ankara and the kente are the best known African fashions. You can have different fashions of African wears that may include church wears and official wears.